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Sweetbay Supermarket Signs On As Presenting Sponsor Of 25th Anniversary St. Anthony's Triathlon

ST. PETERSBURG, Fla. (Nov. 30, 2007) – St. Anthony’s Health Care, a not-for-profit hospital system that has dedicated more than 75 years to health care excellence in the community, announced today that Sweetbay Supermarket, the Florida-based supermarket company of Delhaize Group, has signed on as Presenting Sponsor of the 2008 St. Anthony’s Triathlon.

The 2008 St. Anthony’s Triathlon takes place Sunday, April 27, 2008, signifying the 25th anniversary as one of the premier multisport events in the United States. Known for its scenic course along the downtown St. Petersburg waterfront, St. Anthony’s Triathlon attracts more than 4,000 athletes and 100 relay teams from more than 45 states and 17 countries. As Presenting Sponsor of St. Anthony’s Triathlon, Sweetbay Super Market and St. Anthony’s Triathlon will host a weekend of fun, fitness and high-caliber competition.

“We are thrilled about our partnership with Sweetbay Supermarket,” said St. Anthony’s Health Care President, William Ulbricht. “Sweetbay Supermarket and St. Anthony’s Health Care share a commitment to quality and value that is driven by the needs of our customers. As St. Anthony’s Triathlon celebrates 25 years, we know the support of Sweetbay Supermarket will continue to elevate the reputation the Triathlon has established as a world-class event.”

The weekend of events, which features one of triathlon’s largest Sports & Fitness Expos, kicks off Friday, April 25, from noon to 7 p.m., in Straub Park with Athlete Check-in. Athlete Check-in and the Sports & Fitness Expo continue Saturday in Vinoy Park from noon to 7 p.m. Competition begins Saturday, April 26 at 8 a.m. at North Shore Pool with the Meek & Mighty Triathlon, a shorter-distance race for youths ages 7-10, youths ages 11-14 and novice adults. The events wrap up Sunday, April 27 with St. Anthony’s Triathlon beginning at 6:50 a.m., followed by a post-race party at 9:30 a.m. and an awards ceremony at 12:30 p.m.

“At Sweetbay, it is our philosophy to enhance the quality of life of the communities we live in and do business. We are proud to support local organizations that contribute to the well-being of our communities and St. Anthony’s is the perfect partner,” said Shelley Broader, president and CEO at Sweetbay Supermarket. “We are excited to be a part of such a long standing tradition and look forward to our continued partnership with St. Anthony’s.”

Sweetbay Supermarket is a member of Delhaize America, the U.S. division of Brussels-based Delhaize Group (NTSE: DEG). Founded in early 2004, Sweetbay Supermarket was developed from research in core markets to express the vibrant, exciting and diverse tastes, colors and aromas of great food important to Floridians. Sweetbay is a one-of-a-kind shopping experience built from the ground up, where Florida’s shoppers can find expert service and the finest foods without paying more. For additional information, please see the Sweetbay Supermarket Web site at

For more information about St. Anthony’s Triathlon, visit


St. Anthony’s Health Care is a 395-bed hospital founded in 1931 as a ministry of the Franciscan Sisters of Allegany and is the first and only faith-based hospital in Pinellas County. In 1997, St. Anthony’s Health Care became part of BayCare Health System, a joint operating agreement between the Tampa Bay area’s leading not-for-profit hospitals. St. Anthony’s Health Care has a rich history dedicated to improving the health of the community by providing high-quality, innovative and compassionate care. St. Anthony’s Health Care is comprised of the following health care facilities: St. Anthony’s Hospital, Tyrone Imaging Center and the Carillon Outpatient Center.